Porsche Brand Store

With our immersive retail concept, we bring our brand purpose to life and create a place of inspiration and connection right in the heart of Stuttgart for everyone who believes in their dreams and makes them come true.

At the Porsche Brand Store, we combine art, events, product experiences, and brand history in an interactive experience space at Dorotheen Quartier Stuttgart. With changing campaigns and a variety of event formats featuring exciting speakers from sport, art and culture, everything here revolves around dreams, visions and inspiration. This way, our visitors can not only discover digital installations, exclusive exhibits and vehicles, but also make their own sports car dream come true at any time at the integrated premium location of Porsche Drive Rental and experience the spirit of Ferry Porsche during vehicle configuration. Or simply take a short break to dream—in our open bar and lounge area.