Viu

VIU stands for premium eyewear in puristic Swiss design, handmade from the world’s finest materials. Our prescription glasses and sunglasses are manufactured transparently and sustainably in selected workshops. Together with partners who uphold the craft and share a love for detail. The radically shortened supply chain and direct sales channel without unnecessary intermediate steps allow for maximum quality at a fair price. Since its founding in 2013, the goal has been to break up the outdated structures of the optical industry and advocate for a new, conscious consumption.
See What Matters.